JUJUTHEQUI

JUJUTHEQUI is a versatile and dynamic recording artist who has transformed his life experiences into a rich tapestry of music that transcends boundaries. Based in Waianae, Hawaii, on the island of Oahu, JUJUTHEQUI’s journey is as diverse as the places he has called home. Born in Hampton, Virginia, he spent his formative years in Jacksonville, Florida, and Baltimore, Maryland, before settling in Hawaii in 2003. As a self-described “military brat” with a mother in the armed forces, JUJUTHEQUI grew up in a disciplined yet creatively stimulating environment that fostered his passion for music and performance.

The west side of Oahu became his creative playground, blending military structure with the vibrant local culture. As he matured, JUJUTHEQUI delved into the island’s nightlife and music scenes, gaining a deeper appreciation for the rich soundscape of Hawaii. These experiences shaped his understanding of music as a universal language and fueled his ambition to create sounds that resonate far beyond geographical boundaries.

JUJUTHEQUI

is more than just a musician—he is a visionary poised to make a lasting impact on the world stage. His journey, characterized by resilience, creativity, and an unwavering drive, serves as an inspiration to fans and aspiring artists alike. With a growing discography, electrifying live performances, and a vision that extends far beyond the music industry, JUJUTHEQUI is ready to lead a new wave of artistry that redefines modern music.

JUJUTHEQUI’s ultimate goal transcends music. As a visionary artist and entrepreneur, he dreams of building a multifaceted empire that includes a talent agency, record label, clothing line, and more. His aspirations are rooted in a desire to empower others, providing opportunities for emerging talent to shine.

“I want to be one of the greatest entertainers and entrepreneurs in the world,” JUJUTHEQUI says. “Becoming a millionaire isn’t enough—I want to aim higher, shaking the right hands and making the sacrifices needed to leave a lasting impact.”

This ambitious vision underscores his commitment to excellence and innovation, both within and beyond the music industry.

Musical Style & Influences

At the heart of JUJUTHEQUI’s artistry is an unapologetic commitment to versatility. While he identifies predominantly as a rap/hip-hop artist, his self-proclaimed title of “pop star” speaks to the breadth of his musical offerings. His influences span decades and genres, including legends like Drake, Kendrick Lamar, Bob Marley, and Michael Jackson, as well as contemporary stars such as DaBaby, Travis Scott, Burna Boy, and Chris Brown.

Locally, artists like Johnny Suite and Fiji have left an indelible mark on his sound, further enriching his global and diverse musical palette. JUJUTHEQUI’s music is characterized by an eclectic fusion of styles, where hard-hitting rap beats meet melodic reggae, smooth R&B, and infectious dancehall rhythms.

Emotionally, his music captures a wide range of feelings, from the excitement of a club anthem to the introspection of personal struggles and triumphs. His lyrics often draw from his life experiences, including relationships, breakups, high school memories, college days, and the thrill of being on stage. Each track is a reflection of his journey, blending raw authenticity with aspirational storytelling.


Global Soundwaves x JUJU.

Photoshoot in Kaneohe, HI